Website revamp proposal · Glico Wings Indonesia
Same Glico Wings look.
Much easier to find and buy.
October 2026 · glico.rekrsv.com
Website revamp proposal · Glico Wings Indonesia
Same Glico Wings look.
Much easier to find and buy.
October 2026 · glico.rekrsv.com
Section 01
Audit.
How we checked today’s website, and what we found.
How we researched
We checked the current site layer by layer, from the foundation up
Strategy — Who is it for? What should they do?
Functionality — Do the buttons and links actually work?
Technical — Fast, secure, findable on Google?
UX — Easy to use on a real phone?
Content — Correct, complete, up to date?
UI · look & feel — Does the design help or get in the way?
As a real visitor
no login, no insider access
Desktop & phone
1280 px and 375 px screens
Every page & link
9 main pages, all footer links
Speed, security, Google
file sizes, headers, meta tags
Privacy & accessibility
consent, alt text, zoom, buttons
Annotated screenshots
each problem marked and numbered
Bottom-up on purpose: if a button doesn’t work, its colour doesn’t matter yet. Tested on 22 Oct 2026.
What we found
23 problems — most of them in usability and content
1 problem
No clear main action; buying isn’t tracked
2 problems
A footer link opens a blank page; the store is out of stock
4 problems
3 MB homepage, no security headers, invisible to Google
7 problems
Products hidden behind a gesture; unnamed flavours
5 problems
No nutrition or halal info; news stops in 2021
Keep the look
Strong brand look — worth keeping
The biggest problems, in pictures
Yellow boxes = what gets in the visitor’s way
1
2
1 The ice cream is hidden until you press and hold. 2 The tiny hint is easy to miss.
3
4
3 12 flavours with no names. 4 The buy link is 11 px and goes to one store.
5
6
5–6 On phones: “move your cursor”.
Section 02
Your audit, verified.
You listed what bothers visitors. We measured every point, built the fix, and looked underneath.
Your audit, verified
You saw the tip. We measured it — and what’s underneath.
Above the water · your audit
15
things visitors feel: menu, buttons, Google, speed, product pages, phones.
Under the water · our audit
11
more problems no visitor sees — but a regulator, Google or a hacker would. 5 of them are Major.
Your audit, verified (1/3)
You said → we measured → we built
“Visitors don’t know where to go next; the menu is hard to follow.”
Measured: Hamburger menu even on desktop (#20); a footer link opens a blank page (#2).
Built: Text menu: Brands, About us, Update. Every page ends with “Lanjut ke…”.
“Key buttons don’t stand out, so people rarely click.”
Measured: The first screen stays empty until you press and hold (#4); the buy link is small text (#3).
Built: Product on the first screen, one high-contrast button per screen.
“Not in the top results when people search “es krim”.”
Google check: Google Indonesia, 9 Nov 2026: not in the top 10 for “es krim”, “es krim jepang”, “es krim monaka”.
Built: Keyword titles on every page, articles that answer real searches.
“Search engines struggle to read the website.”
Measured: No meta description, Open Graph or sitemap; flavour names drawn by JavaScript (#9).
Built: Meta and canonical per page, a 65-URL sitemap, structured data, names in the HTML.
“Large images take too long to load.”
Measured: Homepage 3.0 MB; one banner alone is 1.44 MB (#7).
Built: AVIF/WebP per screen size: homepage 1.0 MB, largest file 62 KB.
Your audit, verified (2/3)
Product pages and phones
“Button words aren’t inviting: use “Explore Flavors”, “Find Nearest Store”, “Buy Online”.”
Measured: Today: “Dapatkan di”, and “Move your cursor” even on phones (#23).
Built: “Jelajahi Rasa”, “Cari Toko Terdekat”, “Beli Online”, across the site.
“At the bottom of a page there’s no next step, so people leave.”
You caught this one
It wasn’t in our audit. Fixed anyway.
Built: A “Lanjut ke…” block at the end of every page.
“A product page doesn’t show flavour profile, pack size or similar flavours.”
Measured: Flavours are unnamed round icons (#22); no ingredients, nutrition or halal (#6).
Built: Flavour chips, pack size (estimate until your labels arrive), “Rasa serupa”, nutrition and halal.
“Too many visuals on one screen tire the eyes.”
Measured: A full-screen red loading screen before anything shows (#19).
Built: No loading screen; one focus and one button per screen.
“Buttons are small and close together: accidental taps.”
Measured: 13 of 13 tap targets on phones are under 44 px (#13).
Built: Every tap target is 44 px or more.
Your audit, verified (3/3)
The small things that make people leave
“No cue that products can be swiped.”
Measured: 4 brands in a carousel, only 1 visible at a time (#21).
Built: The next card peeks in, with a “geser →” hint and arrows.
“The search bar is cramped against the logo.”
You caught this one
It wasn’t in our audit. Fixed anyway.
Built: A search icon opens a full search over flavours, recipes and articles.
“Swiping the activities gallery shows a white gap.”
You caught this one
It wasn’t in our audit. Fixed anyway.
Built: No sideways overflow on any page at 360 px.
“Reading recipe cards needs a long-press, which opens the browser menu.”
You caught this one
It wasn’t in our audit. Fixed anyway.
Built: Recipe cards are plain tap links; the text shows without pressing.
“No shortcut to find where to buy.”
Measured: The only buy link goes to one Blibli store, often out of stock (#3).
Built: A sticky bar on phones: “Cari Toko Terdekat” and “Beli Online”.
Google today
For your own products, shops and blogs come up first
You rank for your name — and almost nothing else.
5 of 8 searches don’t show glicowings.co.id on page 1. Marketplaces and blogs win the clicks for Frostbite, Ale Ale Ice and monaka.
Source: live Google results (Indonesia, Indonesian, desktop) via OpenSEO / DataForSEO, 9 Nov 2026; 3 reads merged, best position shown. Results vary by person, place and day.
Section 03
The plan.
What we are building, and what changes for a visitor.
In short
What we kept, fixed and added
The red, the Japanese touch, the taiyaki, and every brand and flavour.
23
problems found
Flavour quiz
Filters
Open the pack
Recipes + cook modeNew ways to pick a flavour, play with it, and buy it.
Your brief, built
Every page from your “Page information” slide is in the prototype
Home
/
Brands
dropdown
About us
dropdown
Update
dropdown
Footer · Contact us: WINGS Consumer Care & official social media (Instagram, TikTok, YouTube)
care number from youToday vs proposal
Six things that change for visitors
First screen
✕A mascot you must press
→✓The ice cream, right away
Brands
✕One at a time
→✓All four at once
Flavours
✕Icons without names
→✓Named photos, filters, a quiz
Buying
✕A tiny link, one store
→✓A clear “Buy” button
Product facts
✕None
→✓Nutrition & halal section
Privacy
✕Tracks without asking
→✓Asks first
One visitor, two websites
“I saw a Frostbite ad. Where can I buy one — and is it halal?”
- ✕A loading screen
- ✕“Move your cursor” — on a phone
- ✕Flavours are unnamed dots
- ✕The store says “out of stock”
- ✕No halal info — a blank page
- ✓The product, on the first screen
- ✓“Beli” → choose a store
- ✓Nutrition & halal on the same page
Section 04
Before & after.
Screen by screen: today’s website next to the new one.
Before / after · first screen
Before: press to see. Now: see it, then play.
Before / after · brands
Before: one brand per click. Now: all four at once.
Before / after · flavour page
Before: icons. Now: one page per flavour.
Before / after · phone
Made for thumbs, not a mouse
Security
From no locks to five locks
0 of 5
Also shows the server version to anyone, and uses an old jQuery with known security bugs.
Always uses HTTPS · HSTS
Only trusted scripts can run · Content-Security-Policy
Can’t be hidden inside another site · X-Frame-Options
Files can’t pretend to be something else · X-Content-Type-Options
Doesn’t leak page addresses · Referrer-Policy
Plus: server version hidden, no jQuery, no login cookie to steal.
Performance
The homepage is 5× lighter — even with all the new features
Homepage · desktop
Homepage · phone
Largest single file
Same script on both sites, 22 Oct 2026: headless Chrome, cache disabled, 7 s after load, 1280×800 and 375×812, median of 3–5 runs. The audit’s 3.0 MB used a different method (browser transfer size, partly cached).
Google & company standard
Easier to find on Google, easier for Marketing to measure
Glico Wings Indonesia
glicowings.co.id › produk › frostbite › chocolate-vanilla
Es Krim Frostbite Chocolate Vanilla · Glico Wings Indonesia
Frostbite Chocolate Vanilla: Es krim cup Jepang dari Glico Wings dengan rasa cokelat & vanilla untuk penuhi nutrisi susu anak.
Illustration of a search result built from the page’s real title, description and breadcrumb.
element_id: "q1-cokelat-button-quiz-home" })
Meta + canonical
every page
Structured data
Product · Recipe · Breadcrumb
Alt + AVIF/WebP
every image
GTM naming
section · element · event
Privacy & accessibility
Asks before tracking. Easy for everyone to use.
Nothing before “Accept”
was: tracking from second 1 (#1)
Privacy policy
draft for legal review (was 404)
Alt text everywhere
was 22 of 22 missing (#10)
Zoom + 44 px targets
keyboard focus, reduced motion
The 23 problems from the audit
Where each one stands
23
problems
16 fixed
5 built, waiting for your data
2 outside the website
Numbers (#) match the audit deck, where each problem is explained in detail.
Section 05
Three homepage variants.
One website, three ways to open it. Pick the homepage; the pages behind it stay the same.
Three homepage variants
Same products, three different feelings
Variant 1: glico.rekrsv.com/v1 · Variant 2: glico.rekrsv.com/v2 · Variant 3: glico.rekrsv.com/v3
Variant 1 · KV Interaktif
Your key visuals, alive — the main site
Living key visuals
One full-screen KV per brand, sliding over each other. Tap for a burst.
Why: the campaign look is the first thing people see.
35 flavours on a kaiten belt
Every flavour rides past on a plate in its brand colour. Tap one to take it.
Why: the whole range, fun to browse.
“Cek sticknya!”
Bite the Jasuke bar until the stick says 当たり or “coba lagi”.
Why: the Stick Berhadiah promo, played on the site.
Our story, circle by circle
About Us grows from one circle per chapter: Osaka 1922 → Surabaya 1948 → 2017 → today.
Why: heritage people remember.
Variant 2 · Interactive (1/2)
Every section has something to touch
Open the pack
Drag or tap the product to open it.
Why: fun, and the product shows first.
4 brands at once
One tap to each brand page.
Why: no more one-at-a-time carousel.
Flavour quiz
3 taps → a flavour picked for you.
Why: 35 choices made easy.
Filter & peek
Chocolate, fruity, crunchy… and see inside the pack.
Why: find a flavour fast.
Variant 2 · Interactive (2/2)
…and a reason to come back
Our story
A taiyaki flies Osaka → Surabaya as you scroll.
Why: heritage in one moment.
Brand voices
Each pack says its own tagline.
Why: ready for real quotes later.
Recipes
Every recipe has a cook-along mode.
Why: people come back after buying.
Buy from any flavour
Pack ⇄ product photo, then “Beli” opens the store list.
Why: one clear goal: buying.
Variant 2 · the first screen
Each pack opens the way it does in real life
Haku · Tear the end, the bar slides out
Frostbite · Lift the lid, a spoon scoops
Waku Waku · Tear, the stick slides out
Ale Ale Ice · Tear the end, the orange bar slides out
Variant 2 · flavour quiz
Why a quiz: 35 flavours is a lot to choose from
What visitors do → what the quiz does
Arrive from an ad without knowing flavour names
→Questions in everyday words: taste, texture, moment
Scroll a long list and give up
→3 taps narrow 35 flavours to one
Choose for someone else (kids, friends)
→Answers like “seru-seruan sama anak”
Like an idea, then don’t know where to buy
→The result has “Beli” + 2 more to try
Brand team guesses what people want
→Answers are counted (after consent) to guide launches
Who it’s for
Variant 2 · cooking mode
The recipes already exist — we made them easy to cook along with
What happens in a real kitchen → what cooking mode does
Hands covered in flour or butter
→Big buttons and swipe — no scrolling, no zooming
The screen dims and locks mid-step
→The screen stays on while cooking
Losing your place in a long paragraph
→One step per screen, in big type
“Istirahatkan 30 menit” — then forgetting
→A timer starts from the step itself
Missing an ingredient halfway through
→A checklist before you start; each one drops into the bowl
Who it’s for
Variant 3 · Joyful Japanese Pop
One scene at a time, like flipping through a Japanese ad
“Hello, konnichiwa!”
The monaka greets you, then the four brands circle “From Japan to Indonesia”.
Why: the brand story in one scroll, before any product list.
Brand highlight & TVC
The newest KV, its TV ad and a product card with “Buy now”, on one screen.
Why: the brief’s first two homepage blocks, side by side.
Promos & sweet moments
Promo banners, then real people with their ice cream in stick-shaped frames.
Why: promos bring people back; faces make it feel like everyday joy.
Stories, freezer & footer
Articles, a “craving something cool?” freezer, then brands, about, update and newsletter.
Why: Google traffic, a last nudge to buy, and every page one click away.
Try the demo
All three variants are live — open them on your phone or laptop
Section 06
Development.
How the real website is built and run, on Glico Wings’ company web standard.
Tech · architecture
How the real website will run — on the company standard stack
Tech · database design
One place for every brand, flavour, recipe and page
brands
id PK
name · slug
slogan · jp_name
colour
logo → media
flavours
id PK
brand_id →
name · slug
description
pack_image · product_image
tags (chocolate, fruity…)
nutrition
flavour_id →
ingredients · allergens
nutrition facts · net weight
bpom_no · halal_cert
stores
id PK
name (Blibli, Shopee…)
logo → media
flavour_store_links
flavour_id →
store_id →
url
in_stock
recipes
id PK · slug
title · intro · image
time · portion
flavour_id →
ingredients[] (grouped)
steps[] (+ minutes)
pages
id PK · slug
title
seo → shared
page_sections
page_id →
type (hero, quiz…)
order
visible on/off
button text · url
news · testimonies
title / quote
date · image
brand_id →
published
On every entry
SEO: title, description, image
Media: auto-resized, with alt text
Draft → preview → publish
Who changed what, and when
Tech · what your team can change
Day-to-day updates without a developer
Show / hide a section
e.g. switch off an expired promo
Reorder sections
drag and drop on a page
Button text & links
internal or external, live
Products & stores
new flavours, store links, stock
Nutrition & halal
filled in by QA, per flavour
Recipes & news
with ingredients and steps
Images
auto-resized and compressed, alt text required
SEO per page
title, description, share image
Preview before publish
on staging, then go live
Matches the company CMS guide (homepage, products, promo & campaign, articles, SEO metadata, visibility toggle, button maintenance, image management, section reordering, preview). A user manual is part of the hand-over.
Section 07
Project management.
Timeline, team and what we need from you to launch in about 12 weeks.
Timeline & milestones
About 12 weeks from kickoff to launch
W3 · Design approved
Needs: your feedback on the screens
W8 · Staging ready
Needs: official content uploaded
W10 · Testing approved
Needs: legal OK on the privacy policy
W11 · Go-live
Needs: domain & AWS access from IT
Team & how we work
One contact person, a link you can always open
Project manager
your single contact
UI/UX designer
screens & interactions
Front-end developer
website & animations
Back-end developer
CMS, API, data, security
Weekly
30-minute status call
Always
an up-to-date staging link
Every 2 weeks
a live demo
Each milestone
your sign-off
Plus QA and content/SEO support for testing and launch. From Glico Wings: one brand/marketing PIC, with QA, legal and IT when needed.
What we need — and our plan B
The site is ready; these keep the timeline on track
From you
Nutrition & halal
35 flavours, from QA
Store links
Shopee, Tokopedia, Grab, Go
Official contact
address, e-mail, WhatsApp
Legal approval
privacy policy text
GA4 + Pixel
with Consent Mode v2
E-mail domain
MX record
Real quotes
ambassador, TVC, customers
Assets
vector logo, original photos
If something slips
Nutrition data is late
Plan B: launch with “coming soon”, fill in via the CMS
Legal review takes longer
Plan B: keep analytics off until approved
Domain / AWS access
Plan B: IT joins the kickoff in week 1
New requests mid-project
Plan B: estimated and agreed before we change the plan
Try it
Open the pack.
Choose an option · A · Storytelling or B · Interactive
Send the data · nutrition, stores, contact, legal
Production build · CMS & hosting per company standard
glico.rekrsv.com